“Pull Together” was a six-week campaign rooted in the legacy of the 1936 Olympic gold medal-winning UW crew. The campaign set out to do three things: restore the historic ASUW Shell House, bolster UW Rowing, and fund scholarships for students from modest backgrounds. It showed up across digital, social, PR, alumni channels, and community events, including MOHAI exhibits and campus activations. With matching gifts from the UWAA and star power from Hollywood, the campaign sparked widespread momentum, pulling in over$2.8M in 6 weeks from 700+ donors (many of whom had no prior ties to UW). History repeated itself. Once again, the community pulled together.

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